Project: Logo & Masterdesign for Flyers, Folder, Businesscards, etc.

Year: 2013

Client: Energyworker E. Jonietz.

Description: The idea was to create a new logo and look that was more aligned with her. She offers different services, so I suggested color coding to make it easier for her clients to distinguish them. Orange and purple are her business’ main colors. Orange is a color of wisdom and creativity, and purple is a mystical color in itself.

The Logo

resembles and abstract person with arms up in a dynamic way. Also it resembles a figure 8 or the upright infinity symbol. Although I intuitively came up with this form, as it just felt right, she later told me that it was perfect because among else, there is an important excercise she works with that includes the visualisation of the upright infinity eight. Perfect :) Subtly it may be, but if you look closely you can also see the ‘J’ in the logo. J as in Jonietz, her names initial letter, which I tried and succeeded to weave into it.
Below you can see a folder (in red color coding for transactional analysis) with the branded intricate line art that breaks up the red gradient.
Also you see here the business card as well as simple flyers describing her services, her explaining the color coded services in some succinct words.