The basic idea for me was to question today´s values we fall victim to, this shiny veneer that keeps us up and running, till running out of energy.
It was done pretty much without concept but mainly going by intuition, but i like the result very much.
For me, it´s also about nature – or the lack thereof – in modern society, symbolized by the white juice-boxes-turned-houses, which each represent some issues. The question is, are our values worth the effort or rather going down the toilet when scrutinized? Wrong values produce culprits and casualties (hence the blood) – but who is who, are we all, how do we know?